Youth in the Kingdom who are now exposed to a barrage of global influences for the first time – are surfing a cultural wave unlike any in history, blending heritage with hyper-global influences. This is reshaping their identities rapidly within a generation, and turning both the physical and digital worlds into stages for self-expression.
By the time you finish reading this article, somewhere in Saudi Arabia a teenager will have jumped on a new TikTok trend, shared an Instagram story from a live concert, or updated their gaming avatar to reflect the latest skin drop.
None of these things seem remarkable on their own. But taken together, they’re signs of a generation navigating a cultural
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
