Indian Hotels Company (IHCL), India’s largest hospitality company has introduced The Sound of Taj, a bespoke sonic identity for its iconic brand, Taj.
The new sound signature adapts across geographies and hotel segments to reinforce a unified brand voice.
“Recognised as the World’s Strongest Hotel Brand 2025 and India’s Strongest Brand across sectors 2025, Taj’s brand strength lies in its ability to evolve while preserving its heritage,” said Taljinder Singh, Senior Vice President and Brand Custodian, Indian Hotels Company Limited.
The sonic identity, composed by Mindloop Studios’ Ahmad Haffar aims to meet the brand’s mandate for immediately recognisable audio branding that echoes
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