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posted on Nov. 04, 2025 at 12:51 pmNov 4, 2025

WIRED Middle East picks Carla Sertin as Head of Editorial Content

posted on Nov. 04, 2025 at 12:51 pmNov 4, 2025

Based in Dubai, Sertin will lead the brand’s editorial direction driving its mission to tell the region’s most important stories at the intersection of technology, science and culture.

Carla Sertin, Head of Editorial Content, WIRED Middle East.

Carla Sertin, Head of Editorial Content, WIRED Middle East.

WIRED Middle East has appointed Carla Sertin as its Head of Editorial Content, effective 10 November 2025, marking a new chapter in the brand’s strategic direction under Condé Nast’s owned and operated portfolio in the region.
Based in Dubai, Sertin will lead the brand’s editorial direction driving its mission to tell the region’s most important stories at the intersection of technology, science and culture.
Commenting on Carla’s appointment, Katie Drummond, Global Director of WIRED, said, “Carla’s appointment marks a pivotal new chapter for WIRED Middle East. With her deep understanding of the region and bold editorial vision, she will lead the team in showcasing the Middle E

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Tags:appointments Brand Carla Sertin Culture editorial direction editorial expertise Head of Editorial Content innovation Katie Drummond science technology Thomas Khoury WIRED Middle East

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.