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Campaign Middle East
العربية
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Anup Oommen
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Research reveals No.1 struggle while communicating, connecting with employees

Anup Oommen
posted on

Fewer than 30 per cent of organisations surveyed call their internal comms highly effective, while only 19 per cent say the same about corporate culture.

Employee internal communications

The business landscape in the Gulf region is entering a new phase. For years, companies focused on attracting top talent — offering competitive salaries, new offices, and bold employer branding. But a new regional study suggests a shift is well underway: Organisations are now turning their attention inward, investing in how they are communicating and connecting with their people.

SAGE has released its Internal Communications and Culture (IC&C) Gulf Landscape 2025 report, which covers 132 companies across six countries and provides a structured overview of how internal communications and corporate culture functions are organised and managed across companies in the Gulf region.
The research


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Tags:brandingcorporate cultureeffectiveness gapemployee engagementEngagementexecutionIntentionsinternal communicationsmaturityOfficesresearchSagesalariesStrategysystemstalent attractiontalent retention
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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