Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Sarah Forbes, Associate Creative Director (Copy), Impact BBDO.
talabat: Back To The Jungle
The flash photography and chaotic moments capture modern life perfectly. Still, the layout and hierarchy make the ‘one less thing to do’ thought easy to miss. A clearer framing of that benefit would sharpen the impact. It’s visually alive, but needs stronger focus to connect the creative energy to the message.
Dodge: Cool Dads
Funny, confident, and full of ch
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