News plays a vital role in our societies, providing people with trusted, fact-checked information on both the good and the bad. Yet in the digital age, many brands and agencies have grown wary of appearing alongside hard news, fearing negative associations with crime, controversy, or misinformation. As a result, premium journalism is often overlooked as an advertising environment.
In reality, recent Stagwell research shows that advertising next to quality news content is safe for brands, regardless of which topic it covers. Unlike social platforms, where anonymous and unverified content can create brand safety risks, reputable publishers offer fact-checked journalism and a controlled environ
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