Ziwo and Realize by Project Agora's case study.In today’s competitive digital landscape, reaching senior business decision-makers across channels that go beyond search and social is a growing challenge. Ziwo, a leading cloud-based contact center solution in the MENA region, decided to take that challenge head-on.
Their goal? To scale their lead generation strategy, tap into new audiences, and increase conversions – all while maintaining cost-efficiency.
That’s where Realize, the results-focused platform brought to the region by Project Agora came into play.
The challenge: Breaking past the limits of search and social
Ziwo was already seeing results through traditional B2B channels like Google and LinkedIn. However, these platf
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