Chaza Said, Founding Partner & Executive Producer, Toast Films.In this industry snapshot, Toast Films’ Chaza Said shares her take on the challenges and opportunities production houses face in the region and makes what lies ahead for the industry.
What are the biggest challenges facing production houses in the region today and how are you addressing them?
Personally, I think we face the challenge of balancing a brand’s marketing goals with the need to deliver creatively ambitious, high-quality work. With tighter budgets and compressed timelines, it’s about finding smart, efficient ways to bring ideas to life without compromising on production value. At Toast, we tackle this by starting every project with open conversations about the brand’s vis
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