Digital-out-of-home (DOOH) media company Elevision has unveiled its latest residential media circuit at City Walk, one of Dubai’s most vibrant mixed-use neighbourhoods.
Surrounded by cafés, boutiques, and green spaces, City Walk blends modern design with walkable urban living. It is a destination where Dubai’s most cosmopolitan residents live, work, and connect.
The new circuit spans 29 residential buildings with 93 elevator screens, generating a unique monthly reach of 12,495 and 10,933 daily impressions per campaign.
Designed for high visibility and repeated exposure within daily environments, the circuit extends Elevision’s growing network of residential media across Dubai.
Affluent, active, and urban-minded audience
City Walk residents represent a uniquely engaged and diverse audience composed of professionals, entrepreneurs, and global families who value design, culture and convenience.
The community is a mix of Arab and Western expats, alongside Indian and other Asian professionals, reflecting Dubai’s most international lifestyle demographic. Around 34 per cent are Arab expats, 32 per cent Western expats, 18 per cent Indian, and the rest a mix of Asian and other nationalities.
The audience skews 25 to 45 years old, with an even gender balance and a strong presence of young professionals and social trendsetters who actively participate in the city’s dining, retail and cultural scenes.
They are digitally connected, socially active and responsive to brands that align with their premium urban lifestyle. For advertisers, this means exposure to consumers who not only see brand messages frequently but do so within the context of their lifestyle: moments of movement, connection, and leisure.
This combination of affluence, cultural awareness and high engagement makes City Walk an ideal environment for brands seeking to reach modern, aspirational urban audiences.
What the Elevision City Walk circuit mean for brands and advertisers
For advertisers, the City Walk circuit represents a new opportunity to reach audiences who are active, affluent and highly responsive to lifestyle-led communication.
By advertising within City Walk’s residential environment, brands gain consistent visibility among consumers who make purchasing decisions close to home. Every impression takes place in moments of daily movement, when residents commute, wait, or connect. This translates into higher recall and stronger message retention.
The network’s design-driven surroundings and elevated audience profile create natural brand alignment. Campaigns appear within an environment that reflects quality, creativity, and modern urban living, which strengthens both relevance and perceived value.
With Elevision’s residential media, advertisers can move beyond awareness to achieve deeper engagement. The City Walk circuit helps brands stay top of mind, drive consideration, and connect meaningfully with the people who shape Dubai’s lifestyle economy.
The launch also introduces Elevision’s new 21-inch portrait elevator screens, offering an enhanced format that supports dynamic, social-based content styles.
This upgrade delivers greater visual impact, improved legibility and creative flexibility, enabling advertisers to engage audiences through a content experience that feels native to their digital behaviour.
Elevision’s strategic positioning
With City Walk now part of its network, Elevision strengthens its residential media presence across Dubai’s premium communities, including Dubai Marina, Downtown, Business Bay, and Palm Jumeirah, along with landmark business and lifestyle districts such as DIFC, One Central, and Dubai Design District (d3).
Together, these networks form Dubai’s most strategic DOOH infrastructure, designed to connect brands with high-value audiences through context-rich, data-informed communication.
Elevision’s vision is clear: to build the most context-aware, culturally relevant, and technologically advanced DOOH network in the world. One that enhances how cities speak, brands perform, and communities connect.
