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A deep-dive look into Samsung MENA’s ‘You Deserve More’

Samsung Electronics MENA shares a deep-dive look into its latest campaign, revealing insights on target audience, roll-out strategy and more.

Samsung Electronics MENA’s latest campaign, ‘You Deserve More’ shared an open call to mobile users who feel stuck with phones that haven’t offered anything fresh in years.

The campaign aimed to encourage mobile users to upgrade from outdated phones to Samsung’s latest innovations, specifically the Galaxy Z Fold7 and Galaxy Z Flip7. It also sought to position Samsung as a leader in AI-powered, user-centric technology.

Therefore, the campaign aims to redefine switching to Samsung as a move toward freedom and better experiences.

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