Digital Featured Marketing Opinion Partner content

posted on Oct. 08, 2025 at 1:37 pm

The new search landscape: Thriving in the age of AI

posted on Oct. 08, 2025 at 1:37 pm

Laura Gleadhill, General Manager MENA of Keyade, a WPP Media Brand and Gurdeep Matharu, Head of SEO MENA at WPP Media have an open dialogue on the thrilling changes to search following the rise of the use of AI.

From left, Gurdeep Matharu, Head of SEO MENA at WPP Media; and Laura Gleadhill, General Manager MENA of Keyade, a WPP Media brand.

The rise of generative AI is fundamentally reshaping how consumers discover brands and information. With AI Overviews now answering queries directly within search results, traditional metrics such as click-through rates are no longer the full story. For marketers, this shift presents both a challenge and an immense opportunity.

WPP Media’s teams are not just observing these changes; they are actively developing the next generation of search strategies to ensure our clients thrive. In this insightful conversation, two of its leading search experts, Gurdeep and Laura, break down how WPP Media is adapting to this new reality.

Discover their expert take on the decline of traditional clicks,

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:AI Artificial Intelligence General Manager MENA.Gurdeep Matharu Head of SEO MENA Keyade search WPP Media WPP Media brand

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.