Houda Tohme, CEO, Havas Media Middle East.Title: CEO, Havas Media Middle East
Years in the role: 6 years
Years in the industry: 26 years
Years in the middle east region: All my life
Other roles / board memberships: IAB MENA vice chair, IAA UAE chapter board member
Power Essay: Do we create culture, or just consume it?
Content is not just information. It is culture in motion. The stories we tell, the research we publish, the language we elevate – these are the building blocks of identity. Yet in much of the Middle East, the foundations remain fragile.
Across medicine, economics, education and even popular culture, we rely heavily on content imported or adapted from global sources. Yes, regional newsrooms cover politics an
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