Dana Tahir, CEO, HAVAS Red.Title: CEO, HAVAS Red
Years in the role: 6 months
Years in the industry: 18 years
Years in the middle east region: 19 years
Power Essay: Beyond the hashtag – the shift from messaging to meaning
You can’t build trust with tone of voice. Or earn relevance with a hashtag. That era is over.
Today, people want evidence, not intentions. They don’t care what your brand says about sustainability, inclusion, or purpose. They want to see what you’re doing to shift the systems that matter.
Purpose without proof isn’t strategy. It’s performance.
Yet too many brands are still investing more in the optics of change than the operations behind it. A bold statement is shared on
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