As part of its ongoing EVO SL campaign, adidas has taken a first-of-its-kind digital out of home (DOOH) route to have its campaign featured on two of Riyadh’s iconic landmarks.
In October, adidas became the first sports brand to project its campaign on Riyadh’s Kingdom Tower and the Burj Rafal.
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The large-scale out-of-home projections featured Lionel Messi and Mohammed Salah in striking 2D visuals from the global EVO SL toolkit, lighting up the towers between
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