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Shantelle Nagarajan
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The MENA Power List 2025: WPP Media’s Amer El Hajj

Shantelle Nagarajan
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"The future belongs to organisations that can seamlessly integrate AI capabilities with human insight and cultural understanding," writes WPP Media's Amer El Hajj.

WPPAmer El Hajj, CEO MENA, WPP Media.

Title: CEO MENA, WPP Media
Years in the role: 2 years
Years in the industry: 21 years
Years in the middle east region: 21 years
Other roles / board memberships: Advertising Business Group (ABG) and the International Advertising Association (IAA)

Power Essay: A new map for a new world

In last year’s Power Essay, I wrote how “client satisfaction eats AI for breakfast”. I stand by that – the human connection remains everything in our business. But what’s become clear to me over these past months is that the relationship between client satisfaction and AI has evolved into something far more nuanced than I initially captured.
The question now isn’t which one wins. It’s how


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Tags:Amer el HajjmediaThe MENA Power List 2025WPP MediaWPP Open
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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