While scrolling through Careem’s food delivery app, a new section titled ‘Dishing with the Stars’ stands out. The feature highlights well-known personalities and their go-to food recommendations – turning everyday lunch decisions into something more curated. For those who struggle with indecision at mealtimes (like myself), it offers a chance to discover new restaurants while tapping into what’s trending.
Dishing with the Stars blends influencer authenticity with app integration to make mealtimes more relatable.
The campaign was built on the simple idea: Careem Food should reflect the community it serves. Dubai is home to a mix of nationalities, tastes, and cultures, and Careem wanted
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