Diego Flórez, AI Creative Director, Core42Core42, a G42 company specialising in sovereign cloud and AI infrastructure, is part of the UAE’s fast-growing AI ecosystem, building cloud platforms and high-performance compute that power everything from generative AI to enterprise-scale systems. In April, Core42 introduced a new kind of role to the region, AI Creative Director. Like many creatives in the region, Diego’s path was not linear.
He began in computer engineering before moving into industrial design and then advertising, and now he’s back in tech. In a way, this feels like coming full circle, he says, highlighting how hybrid skills are increasingly valuable in an AI-first world.
Six months in, Diego Flórez shares what h
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