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Winning the Saudi National Day consumer

Google MENA’s Basel Hijazi explains how Saudi National Day fuels surges in search, spend and retail, and what it means for brands.

Google MENA’s Basel Hijazi explains how Saudi National Day fuels surges in search, spend and retail, and what it means for brands.

Saudi National Day is around the corner, and with it, a massive opportunity.

Google and Visa’s new ‘State of Commerce: Search and Spend Decoded’ report, a detailed look into search and spend data in the UAE and Saudi Arabia during key moments of the year, reveals that the Saudi National Day celebration is a “rising peak”.

The research reveals the holiday has evolved from a purely cultural event into a major discount period that sparks a strong retail surge, driving growth in both online searches and consumer spending.
Saudi National Day is prime bargain-hunting territory
While celebratory-related search interest around topics like national songs and gifts grows during the ho


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