Launching a new SUV in today’s Saudi market is a test of relevance as much as engineering. Drivers are more digitally connected, more passion-led, and motivated by lifestyle as much as by performance. For Kia, introducing the latest Sportage meant moving beyond the familiar tropes of automotive marketing and instead building an experience that blurred the line between storytelling and commerce.
Kia’s team understood that customers no longer follow predictable journeys. They weave between inspiration, research, and purchase, often driven by lifestyle cues as much as by product specifications. To reach them in that fluid environment, Kia partnered with Amazon Ads to create an activation
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