VML’s Hassanie shares how women are shaping Middle East advertising, driving leadership, creativity, and influence at the highest levels.
Walk into any advertising agency in the Middle East today and you’ll see women almost everywhere – strategists, creatives, account leads, producers.
The gender balance looks better than ever. We’ve made progress, and that’s worth celebrating.
But the best agencies know that when the defining choices are made – the ones that set direction and vision – they are stronger when shaped by a diversity of perspectives, with women’s voices playing an equal role.
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