AGENCY BIO

Head of company: Nassib Boueri, CEO VML MENA

Offices: United Arab Emirates, Saudi Arabia, Lebanon, Egypt, Qatar, Morocco and Jordan

At VML, we are a beacon of innovation and growth in an ever-evolving world. Post the merger of VMLY&R and Wunderman Thompson, VML continues as a growth partner and a leading creative agency, consultancy and technology powerhouse. VML Tech and Enterprise Solutions division integrates deep technology services capability into brand experience, commerce and customer experience. With the WPP Open Pro launch,  we’re able to deliver our services, complimented with AI, to more clients in various markets.

Services: Our expertise spans the customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production and technology

Tech Partners: Adobe, Salesforce, Optimizely, Sitecore, Google, Microsoft, Braze, Zoho, Adjust, Kochava, Funnel.io, Anthropic

Key Clients: stc, Vodafone, Jotun, Microsoft, AlShaya, Ford

Awards: Leader in The Forrester Waves for global digital experience services and commerce services; Leader in The Marketscapes for worldwide experience design and build services and Adobe Experience Cloud professional services; Creative Business Transformation Cannes Lion; Creative Data Cannes Lion; MENA Search Awards