Nadim Khoury of Grey Group: ‘We need to improve our understanding about the intrinsic inability of companies to pursue efficiency and effectiveness simultaneously’
As costs escalate and companies expand further across borders, it is crucial to optimise expenditure among different agency offices without forsaking production capacity.
As advertising agencies fall into this cluster of companies seeking growth in rising markets, while retaining market share in saturated markets, restructuring their departments to achieve record levels of work has become vital for their sustainability. As such, performance reviews based on efficiency and effectiveness – and the lack thereof – play a b
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