The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati and Saudi Brands Report.
Despite global volatility, the Top 30 brands are worth a combined US$106 billion, equivalent to 6.5 per cent of the two markets’ total GDP. They have grown their value 9 per cent year-on-year, to surpass the US$100 billion mark for the first time since 2022. The largest share of this growth stems from Emirati brands, which increased their value by 26 per cent.
The continued strength of the most valuable brands reflects the Emirati and Saudi governments’ unwavering commitment to diversify their economies by boo
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