VML KSA’s Farah Antar argues women aren’t the headline, but real voices shaping culture, creativity and impact in advertising.
Every few months, the headlines appear: the first woman CEO, the first woman creative director, the first woman in a particular role. It’s meant to celebrate progress, but it also reminds us that women are still treated as exceptions. The same thing happens inside our industry. We congratulate ourselves for putting more women in leadership roles, but we rarely ask the harder question: are they being listened to?
Representation is the starting point, but representation without impact mean
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