DAMAC Properties has officially launched its Unity Program, a structured broker recognition initiative designed to celebrate outstanding sales performance and foster stronger partnerships with the brokerage community.
Running through September 30, 2025, the DAMAC Unity Program rewards brokers based on their quarterly sales performance across DAMAC’s UAE projects.
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The Program offers brokers five achievement tiers: Premiere, Prestige, Select, Elite, and Honours. Each tier unlocks exclusive benefits such as marketing support budgets and office co-branding opportunities.
The Program’s rewards also include complimentary hotel stays at DAMAC properties, and leisure experiences including membership at the Trump International Golf Club, Dubai.
At its core, DAMAC Properties claims that Unity is designed to not only incentivise sales but also strengthen brokers’ ability to market the developer’s projects more effectively.
The program allocates substantial quarterly marketing budgets (ranging from AED 10,000 to AED 125,000 depending on tier), enabling brokers to amplify their outreach through digital and social media campaigns, co-branded content, and customer engagement initiatives.
By leveraging these marketing budgets, brokers are empowered to maximise visibility of DAMAC projects across high-impact channels such as Instagram, Facebook, LinkedIn, and YouTube. Therefore, the Program aims to further extend DAMAC’s reach into diverse buyer segments.
Furthermore, office co-branding privileges are also designed to enhance broker credibility and recognition, both online and offline.
Finally, with Unity, DAMAC is reinforcing its commitment to building a collaborative ecosystem that empowers brokers to succeed while amplifying the DAMAC brand narrative across digital spaces.
