Suhrid Chaudhuri, Co-Chief People and Culture Officer, Al Ghurair.When we hear the word ‘campaign,’ we often think of advertising a polished message, a push to shape public perception. Perhaps the most powerful campaign any organisation can run is the one inside its own walls.
Culture is the campaign, not just a slogan on the wall. It’s how people feel, act, and connect every single day. A campaign succeeds not because people see it, but because they believe it and live it. Culture is no different.
A culture that exists only in corporate brochures is meaningless; however when employees embody it, when they share the purpose and values, it often becomes far more powerful than any external message money can buy.
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