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Fast&Up, Noon combat summer fatigue with Reload activation

"At Fast&Up, our love language is acts of service and we are so happy to have partnered with Noon to provide real hydration to their delivery partners who brave the heat," said Varun Khanna, CEO of Fast&Up. 

Fast&Up, a homegrown active nutrition brand, has partnered with Noon to provide essential hydration support to Noon’s delivery partners throughout the summer months in the UAE.

As part of this collaboration, Fast&Up distributed Reload, an electrolyte-powered hydration solution, to delivery personnel across key locations, helping them stay hydrated, energised, and combat fatigue during their demanding workdays.

“At Fast&Up, our love language is acts of service and we are so happy to have partnered with Noon to provide real hydration to their delivery partners who brave the heat,” said Varun Khanna, CEO of Fast&Up.

The result, was Fast&Up UAE’s first brand activation in the region, focu


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.