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Anup Oommen
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DMI takes advertising sales contract in-house, ends MEMS contract

Anup Oommen
posted on

Dubai Media Incorporated will reportedly retain control of its media representation as of January 2026, and will not renew the contract with Choueiri Group's MEMS.

DMI MEMS Choueiri GroupMEMS played a key role in the overall growth of DMI's traditional media channels, including television and radio, as well as digital media during the last two decades.

Dubai Media Incorporated (DMI), the official media organisation of the Government of Dubai, has reportedly ended its partnership with Choueiri Group’s Middle East Media Services (MEMS), which markets and sells advertising space in the region. This marks the close to a partnership that has lasted 24 years.

In 2020, Campaign Middle East reported the last time that the exclusive media representation contract was renewed between DMI and MEMS. The previous article highlighted how Choueiri Group’s MEMS secured a five-year extension until December 2025.

However, sources have revealed that Dubai Media Incorporated will not renew the contract again, and will retain complete control of its adver


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Tags:Choueiri GroupDMIDubai Media Incorporatedexclusive media representationMEMSMiddle East Media ServicesShark Tank
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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