Account Advertising Digital Featured Marketing News

posted on Sep. 01, 2025 at 5:00 pmSep 1, 2025

RICC McDonald’s picks MRM Saudi Arabia as CRM agency of record

posted on Sep. 01, 2025 at 5:00 pmSep 1, 2025

The agency will lead CRM across the brand’s 264 restaurants in the Kingdom, reinforcing McDonald’s commitment to deliver personalised, tech-driven customer experiences in one of the region’s fastest-growing markets.

McDonald's MRM

McDonald’s Riyadh International Catering Corporation (RICC McDonald’s) has picked MRM Saudi Arabia as its agency of record (AOR) for Customer Relationship Management (CRM) in Saudi Arabia, following a competitive agency selection process.

The agency will lead CRM across the brand’s 264 restaurants in the Kingdom, reinforcing McDonald’s commitment to deliver personalised, tech-driven customer experiences in one of the region’s fastest-growing markets.

Hossam Barbar, Chief Marketing Officer of McDonald’s RICC, said, “We’re thrilled to welcome MRM to the McFamily. We need partners as ambitious as we are to thrive in this dynamic market. MRM brings the passion, knowledge, and ex

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:agency of record AOR CRM customer relationship management Ghassan Harfouche Grant Theron Hossam Barbar Karim Slim Kinesso McDonald's MRM Saudi Arabia QSR quick service restaurant RICC McDonald's Riyadh International Catering Corporation Saudi Arabia UM

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.