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Anup Oommen
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ACTDIVATE launches event intelligence platform to deploy location-based marketing

Anup Oommen
posted on

The intelligence engine also provides UAE businesses with real-time, city-level event insights to predict footfall surges and optimise transport & logistics; align staffing, inventory, and operations in advance, and adjust pricing.

ACTDIVATE

Tech startup ACTDIVATE has launched its event Intelligence platform designed to help UAE businesses anticipate demand, align operations, and maximise revenue opportunities tied to seasonal footfall surges.
As the UAE gears up for a packed calendar of world-class events this October–December, businesses are preparing for an unprecedented influx of customers and spending.  For years, UAE businesses have faced seasonal slowdowns during the summer months, only to be caught off-guard when cooler weather returns and global events transform the region into a hub of economic activity.

ACTDIVATE aims to change this, shifting businesses from reactive to proactive strategies by unlocking real-ti


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Tags:ACTDIVATEArijit Singhconcertscustomer influxcustomer spendingdemandDP World TourDubai Rugby SevensEnrique Iglesiasevent intelligenceevent intelligence platformsEventsexperiential marketingfootfall surgesFormula 1location-based marketingmega-concertsNBA Abu Dhabioperationsrevenue opportunitiesRod StewartSportsSports Marketingsports tournamentsTravis ScottUFC Fight Island
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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