Alka Winter, Vice President, Destination Marketing and Communications, Ras Al Khaimah Tourism Development Authority (RAKTDA).Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review is by Alka Winter, Vice President, Destination Marketing and Communications, Ras Al Khaimah Tourism Development Authority (RAKTDA).
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The Create. Group did a fantastic job here in terms of visuals. The campaign isn’t overdone or over the top and genuinely shows the heritage and lineage of the brand, which is cool to see.
I would have expected a bit more of an opportunity to showcase what types of luxury products they carry. I’m also not
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