Creative Digital Featured Marketing Media News

posted on Aug. 29, 2025 at 12:46 pmSep 1, 2025

electriclime° hosts an ‘Interactive By Design’ event at °W13

posted on Aug. 29, 2025 at 12:46 pmSep 1, 2025

Speakers at the electriclime° discussed how mechanics from games — such as audience agency, world-building, and dynamic narratives — can be adapted to create deeper connections between brands and audiences.

electriclime° event

Production company electriclime° has revealed details about its recent ‘Interactive By Design: Lessons From Games To Films’ talk, which was held at their Dubai office, °W13, as the latest installment of its creative talks.

Bringing together industry leaders and filmmakers in Alserkal Avenue, the evening explored the influence of gaming within the filmmaking space, and how interactive design principles are helping shape the future of commercial storytelling.

Michael Ahmadzadeh, Co-Founder, electriclime°, said, “Our vision is to create spaces where creative disciplines collide and push each other forward. Hosting conversations like this — with voices from gaming, advertising, and filmmaking —

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:“Serviceplan Middle East”°W13 Alserkal Avenue audience agency design dynamic narratives ElectricLime films Games Helmi Adbelhadi Omar Kishk Riot Games Sameer Suri VALORANT world-building

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.