More than 50 per cent of JWI’s team are women. I only realised that when I sat down to write this, because in our culture, equality isn’t a statement, it’s second nature.
By removing inequality and hiring for talent, values, and potential, regardless of gender, I’ve found you free yourself to focus on the work. I’ve always hired people for what they can do and who they are, not because they fit a demographic box.
I moved to the UAE at 23 to open the Dubai office for a UK-based agency. Looking back, the question I ask myself isn’t “Why would they trust a young woman?” but “Why would they trust someone that young?” The hurdle was experience, not gender. That mindset has
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