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posted on Aug. 28, 2025 at 4:52 pmAug 28, 2025

Parkin honours Emirati pioneers through ‘On Her Path’ campaign

posted on Aug. 28, 2025 at 4:52 pmAug 28, 2025

The campaign, which includes a hero video, lives across social channels, the Parkin website and its application, as well as on-ground activations and branded cars, was brought to life in partnership with Netizency and Burson.

Parkin

Parkin, a leading parking solutions provider in Dubai has revealed its ‘On Her Path’ campaign to celebrate Emirati Women’s Day.

The campaign honours the achievements of inspiring Emirati women of the emirate by dedicating select parking zones across the city to them.

Each zone carries the name and story of a remarkable Emirati woman that is tied to their professional journey. By connecting a daily service such as parking to moments of national pride, Parkin aims to reimagine parking spaces and turn them into living landmarks of empowerment and achievement.

The campaign, which includes a hero video, lives across social channels, the Parkin website an

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Tags:Amal Murad Amna Al Habtoor Arcadia Burj Al Arab Campaign Chef Sahar Emirati Women Emirati Women’s Day figure skater film director Nayla Al Khaira On Her Path Parkin parkour coach pioneers Sahar Parham Zahra Lahri

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.