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Crunchyroll anime makes its MENA debut on TOD

TOD has added Crunchyroll’s anime library to its streaming service, bringing popular titles like Jujutsu Kaisen and One Punch Man to viewers across the MENA region.

TOD has added Crunchyroll and it's anime library to its streaming service, bringing popular titles to viewers across the MENA regionTOD has added Crunchyroll and it's anime library to its streaming service, bringing popular titles to viewers across the MENA region

TOD, the sports and entertainment streaming platform in the MENA region, is excited to announce the launch of anime content on its platform, following a new partnership with Sony Pictures Entertainment. The deal introduces a slate of Crunchyroll titles to subscribers for the first time, signalling the platform’s ambition to broaden beyond sports and general entertainment.

The newly available anime includes internationally recognised series such as Jujutsu Kaisen, My Hero Academia, Dr. Stone, Tokyo Revengers, One Punch Man, and Re:ZERO – Starting Life in Another World. The addition also features The God of High School, Log Horizon, and The Rising of the Shield Hero.

According to TOD,  this addition reflects the platform’s ongoing commitment to offering a diverse and inclusive library, catering to a wide range of tastes and interests. By expanding beyond sports and usual entertainment, TOD is making it more accessible for fans across the region to enjoy their favourite shows. The platform now positions itself as a destination not only for sports enthusiasts but also for entertainment audiences seeking diverse programming across genres.

Early viewership data indicates strong engagement from countries including Egypt, the UAE, Kuwait, and Iraq, highlighting the region’s growing appetite for anime content. With Crunchyroll’s content now integrated into TOD, fans can stream series on-demand, explore new storylines, and engage with fandoms that have grown increasingly popular in MENA over the past decade.

the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.