Nayaab Rais, Executive Creative Director, FP7 McCann Dubai.Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Nayaab Rais, Executive Creative Director, FP7 McCann Dubai.
Ahmed Seddiqi: The Difference Time Makes
Yes: “& Sons” exiting the family WhatsApp group with the line “The difference time makes” lands like a classy mic drop.
And: For the next anniversary, would love to see films go beyond manifestos or reinvent the format, just like the brand set out to do with its name.
Holsten: Georgina’s Favourite Treat
Yes: A simple and fun use of celebrity with the appeal of Beyoncé casuall
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