Walk into any modern marketing team and you’ll likely find the same challenge: brilliant people working hard, but not always together. PR operates in a vacuum. Performance doesn’t speak to creative. Social and brand strategy barely cross paths. And the customer? They’re left navigating a disjointed experience that reflects internal confusion more than a unified brand vision.
As Head of Client Services at an independent agency, I see this daily, and believe the greatest opportunity in marketing right now isn’t a new channel or tool – it’s integration. Not as a buzzword, but as a fundamental shift in ways of working.
Fragmentation is the enemy of effectiveness
Marketing has never had more channe
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