Advertising Awards Creative Featured The Work

Shantelle Nagarajan

posted on Aug. 25, 2025 at 4:28 pmAug 25, 2025

Athar Festival TVC reveals why the region’s creatives are out of office

Shantelle Nagarajan

posted on Aug. 25, 2025 at 4:28 pmAug 25, 2025

The TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC Media Solutions.

Stills from the first-ever Athar Festival TVC.

Athar – Saudi Festival of Creativity, presented by Motivate Media Group and TRACCS, has launched its first television commercial (TVC), inviting the region’s advertising and creative industry to attend the festival in Saudi Arabia’s Jax District in Riyadh on the 21st and 22nd of October 2025.

The TVC, created in partnership with Media Turtles and Whizz Film, has been rolled out on MBC1 and Al Arabiya, part of MBC Media Solutions. The campaign, is also being amplified through a 360-degree marketing campaign, which includes billboards, radio, social media and influencer c

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Tags:Al Arabiya Athar – Saudi Festival of Creativity Athar Festival Aya Ahmad Maher Fardeen Veljee Hatem Al Khatib JAX District Malek Al Hamami MBC Media Solutions MBC1 Media Turtles Motivate Media Group Riyadh TRACCS Whizz Film

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.