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Amazon delivers tech-powered fan experiences at Esports World Cup

The tech giant partnered with the Esports World Cup foundation to bring four different activations to life.

The Esports World Cup Foundation (EWCF) has partnered with Amazon and Amazon Web Services (AWS) to integrate retail, cloud technology and live entertainment during the Esports World Cup in Riyadh, running until 24 August.

As the event’s Exclusive Cloud Partner, AWS is delivering AI-powered match insights, win probabilities, player heat maps, automated highlight clips and real-time statistics dashboards for viewers. Amazon, as Global E-Commerce Partner, is creating a combined streaming, shopping and entertainment hub for esports fans in Saudi Arabia and the UAE via Amazon.sa and Amazon.ae.

“At AWS, we’re combining world-class compute and analytics services with creative storytelling


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