Oakley's Ellipse 50th Anniversary collection.This summer, the global eyewear brand Oakley has launched its limited edition Oakley Ellipse 50th Anniversary collection to honour the brand’s legacy of disruption while simultaneously looking towards future with a refreshed vision.
In conversation with Collin Allin, Oakley META’s Sports Channel Manager & GCC BBM, Campaign Middle East dives into Oakley’s regional brand strategy behind the anniversary campaign.
“Over the past five decades, Oakley has defined itself by challenging convention and pushing the boundaries of performance, design, and innovation,” Allin says. “As we look to the next 50 years, we have revived that same fearless spirit with a recharged brand identity rooted in au
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