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posted on Aug. 11, 2025 at 4:00 pmDec 5, 2025

AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

posted on Aug. 11, 2025 at 4:00 pmDec 5, 2025

As the strategic creative partner, AKQA will lead content strategy, real-time digital storytelling, and social and creative development to shape how fans experience the F1 Abu Dhabi Grand Prix across digital platforms.

Formula 1 Etihad Airways Abu Dhabi Grand Prix AKQA

Global design and innovation company AKQA has been appointed as the agency partner for the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the spectacular season finale of the Formula 1 calendar and one of the most anticipated sporting and entertainment events in the region.
As the strategic creative partner, AKQA will lead content strategy, real-time digital storytelling, and social and creative development to shape how fans worldwide experience and engage with the Formula 1 Etihad Airways Abu Dhabi Grand Prix across key digital platforms.
The multi-year agreement marks a significant creative partnership between AKQA and Ethara, the Middle East’s leading events and entertainment company and

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Tags:Abu Dhabi Grand Prix AKQA AKQA MENA content strategy creative development F1 Felix Bedolla Formula 1 Formula 1 Etihad Airways Abu Dhabi Grand Prix Jon Holloway real-time digital storytelling social media development

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.