Lush Middle East’s Anita Baker shares with Campaign Middle East the brand’s approach to embracing DEI across customer experiences and company culture.
Three of Lush Middle East’s best‑selling bath bombs now carry new names – Diversity, Equity and Inclusion (DEI). The change is more than a re‑labelling exercise; it reflects how the brand is using everyday customer touchpoints to keep values visible. The renaming coincides with growing conversations around diversity, equity and inclusion (DEI) across the region, from shifts in workplace policy to greater representation in leadership.
Anita Baker, Managin
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