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posted on Aug. 05, 2025 at 8:40 amAug 5, 2025

How Saudi National Day became a month-long celebration

posted on Aug. 05, 2025 at 8:40 amAug 5, 2025

Snap's Antoine Challita shares how Saudi National Day has become a month-long cultural and commercial phenomenon, reshaping how people connect, shop and communicate their national pride.

Antoine Challita, Head of UAE Market, Snap Inc. MENA on Saudi National Day

Antoine Challita, Head of UAE Market, Snap Inc. MENA

Saudi National Day has always been a symbol of national pride, unity and cultural identity. But in the past decade, it has evolved into something far greater, a nationwide movement that blends tradition with modernity, celebration with commerce, and culture with creativity.

What was once a single day marked on the calendar is now an entire season of anticipation and shared experiences, stretching across September and touching nearly every aspect of life in the Kingdom.

This evolution speaks volumes about the cultural and economic transformation sweeping through Saudi Arabia. Today, Saudi National Day is not just a time for reflection; it is an expression of progress, optimism and belonging.

Families

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Tags:Antoine Challita AR filters authenticity Bitmoji Campaigns Commerce Consumer behaviour creativity cultural identity Culture discounts month-long celebration national pride Saudi National Day shopping trends Snap Snap Inc.Snap lenses Snapchat Snapchatters Unity user behaviour

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.