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Anup Oommen
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CFI Financial Group names Omar Khaled as Chief Marketing Officer

Anup Oommen
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As CMO, Khaled will lead CFI’s global marketing function, overseeing brand, digital, performance, and client communications strategies, as CFI continues to accelerate its international growth.

Omar Khaled, CMO of CFI Financial GroupOmar Khaled, CMO of CFI Financial Group

CFI Financial Group, a global leader in online trading, has appointed Omar Khaled as Chief Marketing Officer (CMO), reinforcing its commitment to driving brand excellence, global growth and stronger client engagement.

As CMO, Khaled will lead CFI’s global marketing function, overseeing brand, digital, performance and client communications strategies, as CFI continues to accelerate its international growth.

Commenting on the appointment, Ziad Melhem, CEO of CFI Financial Group, said, “Omar has been instrumental in elevating our marketing capabilities and expanding our brand presence across key regions.”

Melhem added, “His leadership, creativity, and deep understanding of the trading and investing space make him an ideal fit to lead our global marketing efforts as we continue to scale. I’ve had the pleasure of working closely with Omar for years, and I look forward to what we will achieve next.”

Khaled previously served as CFI’s Global Director of Marketing, where he played a pivotal role in shaping and executing the company’s international marketing strategy.

With more than 15 years of experience across fintech, trading, and digital-first sectors, he brings a data-driven and innovation-led approach to brand building and client growth.

Omar Khaled, CMO of CFI Financial Group, said, “It’s an honor to take on this role and continue a journey that’s already been incredibly rewarding. I’m proud of what we’ve built so far and excited to lead our global marketing efforts as we push boundaries, elevate the brand, and connect more meaningfully with our audiences around the world.”

In parallel, Leen Daoud, previously Head of Marketing – MENA, will take on the role of Global Head of Marketing.

Daoud will extend her leadership beyond the region to support the Group’s efforts across all markets. Leen has been a key contributor to CFI’s brand success in MENA and will continue to play a crucial role under Omar’s direction.

These leadership changes aim to further strengthen CFI’s global marketing engine, positioning the group to stay ahead in a fast-evolving  financial landscape.

Tags:AppointmentappointmentsBrandbrand excellenceCFICFI Financial Groupchief marketing officerclient communicationsclient engagementcmodigitalglobal growthhead of marketingLeen DaoudOmar KhaledPerformancestrategiesZiad Melhem
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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