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Why the Middle East needs a new kind of creative leadership

"Leadership is no longer about commanding attention. It is not about having a fancy title or a senior position. It’s about creating alignment, shaping culture, thinking clearly and building others," Hisham Elsaied says.

Hisham Elsaied, Leadership Development Strategist and Managing Partner, High Breed on creative leadershipHisham Elsaied, Leadership Development Strategist and Managing Partner, High Breed

In the Middle East, ambition has never been a problem. We have bold plans and big dreams. The speed of progress here is unmatched. I’ve worked in many parts of the world, and I can honestly say: no place plans and moves forward like the Middle East. But what turns a powerful idea into lasting impact isn’t just the strategy behind it — it’s the leadership that brings it to life.

The kind of leadership that’s not only creative on paper, but courageous in practice.

The kind that asks sharper questions, makes wiser calls, and builds trust — especially when the path isn’t clear and ambiguous, shaped by global uncertainty, regional tensions, economic shifts, and the reality of a pos


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.