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Enigma turns two: ‘Move fast, react faster and thrive in chaos called craft’

Enigma's Adam Griffiths explains how the agency moves with momentum, adapting, anticipating and creating experiences built for the now, while growing with its clients and with the culture.

A team of confident, talented people at Enigma that has been kept it tight on purpose. 'We’re not outsourcing our culture; we’re building it from the inside.'A team of confident, talented people at Enigma that has been kept it tight on purpose. 'We’re not outsourcing our culture; we’re building it from the inside.'

We’re not your typical agency, and we never planned to be. Built quietly under the radar, we move fast, react faster, and thrive in the chaos we call craft.
We’re a big engine, powered by 25 people who care deeply about what they create and who they create it with.

Where it all started for Enigma
We may be new to the market, but we move with the confidence of one that’s been in the game for decades. We’ve built a space where even the toughest days still end with a sense of momentum. That’s not just culture. That’s Enigma.
From the first brief to the final pitch, our ideas get loud, push boundaries, and somewhere in that middle ground, the work sharpens, ideas shape shift an


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.