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Here are Campaign Middle East’s Work picks for July

Every month, Campaign Middle East selects a collection of Work for its print issue. These are the picks for July.

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Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month.

These are the picks for July – featuring work from GymNation, Ahmed Seddiqi, Careem Pay, Holsten and Tie House.

The Coolest Class by GymNation.

GymNation: The Coolest Class
GymNation provided UAE residents with a short respite from high temperatures this summer with the launch of its Coolest Class in Dubai.  Tapping into the insight that residents are seeking innovative and exciting fitness experiences, the fr


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.