I recently joined a conversation about sustainability, and one thing stood out, people aren’t buying the bamboo straws and recycled packaging story anymore. They’re calling out brands that preach green, but don’t practice it. Ask someone outside our industry if they think your brand is truly sustainable. The answer might surprise you.
We all share responsibility for building a more sustainable world. But let’s be honest the burden shouldn’t fall equally on everyone. Brands have far more power, and that means far more responsibility. It’s time we stopped shifting weight onto consumers and started using our influence where it counts.
The time for slogans is over
Sustainability isn’t something you adv
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