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Google launches Flow & Gemini’s photo-to-video capability in MENA

Google is also launching Flow, an AI filmmaking tool custom-designed with Veo 3.

Flow

With over 40 million Veo 3 videos generated across the Gemini app and Flow over the last seven weeks. Google is now launching a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with sound.

Google is also launching Flow, the only AI filmmaking tool custom-designed for Google’s most advanced models — Veo, Imagen and Gemini. Flow can help storytellers explore their ideas without bounds and create cinematic clips and scenes for their stories.

Users can get creative by animating everyday objects, bringing their drawings and paintings to life or adding movement to nature scenes. Once the video is complete, users can tap the share button or download it to share with friends and family.

To turn photos into videos, select ‘Videos’ from the tool menu in the prompt box and upload a photo. Then, describe the scene and any audio instructions, and watch as the selected still image transforms into a dynamic video.

Flow comes with a range of features for professionals or those just getting started:

  • Camera Controls: Master some shots with direct control over camera motion, angles and perspectives.
  • Scenebuilder: Seamlessly edit and extend existing shots — revealing more of the action or transitioning to what happens next with continuous motion and consistent characters.
  • Asset Management: Easily manage and organize all of the ingredients and prompts.

The new capability is available to Google AI Ultra and Pro subscribers across the Middle East and North Africa, starting today. All generated videos include a visible watermark to show they are AI-generated and an invisible SynthID digital watermark.

the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.