Mediaplus’ Tareq Almasri on AI voice cloning in Arabic advertising
Lately, there’s been a wave of stories about people hearing their own voices in ads without ever giving permission. What once felt like science fiction is now very real: AI voice cloning is here, and it’s changing the media landscape in the GCC.
Whether it’s personalised ads in regional dialects or AI-powered concierges greeting hotel guests in Khaleeji Arabic, synthetic voices are becoming the new sound of connection. And in many ways, it’s working. These voices feel authentic. They speak the way we do. But as this tech becomes more common,
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